Traditional advertising is diminishing due to the increasing cost and need for more innovative and inventive means of reaching prospective customers and translating them into sales. Newspaper and magazine advertising is often too costly for many businesses, especially small and medium-sized businesses. Large billboards are even more expensive and thus these businesses need a way to acquire awareness for their product and/ or brand that is effective and that will leave a lasting impression.
This is where car branding comes in. Car branding is a reasonably cost effective and resourceful way to inform people in the marketplace of your business, whilst also making a statement. Every business has at least one vehicle under its name. Be it a whole fleet of vehicles; just the CEO's car; delivery vehicles; or a sole proprietors car - it is an ideal opportunity for branding.
Here are a few reasons why vehicle branding is a great advertising opportunity:
- As vehicles, in essence, are mobile and always visible in various places - a business is made known and recognised more effectively than with other forms of advertising. Wherever a branded vehicle is seen - from a parking lot to a highway - the reach is considerably larger than a stationary advertising mechanism.
- Having a vehicle branded with your business name and inevitably its image - creates curiosity about your business, as well as brand awareness and brand distinction.
-Vehicle branding is significantly more cost effective, because a mobile ad reaches more people than print ads, as they do not merely appear once in a single publication. Car branding can also be seen as an investment, as your advertisement will be seen for as long as the branded vehicle is on the road and not just by a select few that page through a specific magazine.
-Your business branded car becomes a long term asset. Besides serving as your business vehicle, it also serves as a mobile advertisement. Without doing much more than what your business requires your vehicle to do - your business name and image is being seen by a multitude of potential clients.
-Branding a car is a visible exhibition of your business. This shows prospective clients not only who you are, what your business offers, and that you are in the market doing what you do best,but also that your are proud to show the world your brand. This in turn instills a sense of trust in your brand and thus builds and grows your brand's reputation. In other words - your business makes a good impression and makes it clear that your business is well established.