Like most modern business owners, you're probably sinking the majority of your marketing funds into online advertising. Without a doubt, consumers are definitely spending more of their time surfing the web and they are regularly turning to online platforms when searching for businesses or services and products that they need. Surprisingly, however, commercial signage remains among the most effective and the most cost-effective marketing tools that growing companies can use. Following are several ways in which these tactile, tangible resources can work for you.
Make Sure That Your Marketing Messages Aren't Being Ignored
Consumers are exposed to a massive amount of advertising on a daily basis. No matter where they look, companies are trying to reach out to them. From the minute they get up in the morning until the time that they go to sleep, people are exposed to:
- Banner ads on their cellphones
- Billboards that they pass while driving down the street
- Email marketing messages
- Advertising in text messages
- Store signage
- Print ads in magazines and newspapers
- Logos and other branding images on nearly everything they see
Every ad is structured with the intent of capturing as much attention as possible and leaving an indelible imprint on both the conscious and subconscious mind. The massive amount of modern advertising can be overwhelming to see the least. In some instances, it is nothing short of mentally oppressive. Due to this fact, people have a number of automatic ways of shutting these messages out. This is essential for maintaining some clarity of thought and for engaging in active and purposeful decision-making. They can also consciously choose to tune these messages out, especially when these are sent by specific mediums.
Due to this fact, many readers are unlikely to open a lot of their email marketing messages. Some may have these automatically forwarded to their spam folders. Mass mailings that are sent to residential customers are commonly referred to as junk mail and as such, they are usually deposited directly in the trash. Text messages may or may not be opened and most print ads are often ignored. For many companies, funds that are spent on these types of marketing are basically wasted money. Commercial signage, however, continues to be a highly effective way to capture attention and keep it.
Spend Less And Yet Get More
Not surprisingly, commercial signage often provides the absolute best value in terms of marketing funds spent and benefits received. The costs of quality, retractable banners or attractive windows sign are relatively nominal in comparison to the costs of running a comprehensive pay-per-click campaign. More people are likely to see this signage and more people are likely to act upon it. Best of all, unlike an online marketing campaign that will probably be very limited in its duration, signage can be used again and again and within a very diverse range of applications. Thus, you will spend less and get a lot more, particularly if you opt to invest in signage that is very high in quality, durable and built to last.