Needless to say, marketing will help you to shine out among the clients. Therefore, every businessman gives special attention on advertising or promotion. However, without making a strategy you are not able to get the results to what you are looking for in your business. You can promote your business in a number of ways, either online or offline. The techniques of both marketing are different, but the one which is more popular nowadays in the corporate world is giving promotional gifts to the customers. It will help to boost marketing campaign in all the manners and encourage more and more people to get connected with you. Before you invest in promotional gifts take a look below.

Cost-Effective Method: Pen, Decorative Candle, Mug, T-shirt, Laptop Sleeve etc. anything you can choose to use as a promotional gift item. All these items can be easily available in the market at a reasonable price and therefore, it is a cost-effective method of marketing than any other way of advertising. You can put the logo of your company on the gift item smartly and when it goes to different people, it will do the rest.

Helps In Social Sharing Offline Too: Promotional Gifts help in social sharing offline too by connecting with a new audience. It may increase your reputation among your clients and they will come to know about your presence in the market. It may help to make a healthy business relationship with them, which give wings to your marketing efforts.

Help To Target A Wider Audience: Promotional gifts reach to each and every house and therefore, it allowed you to target a wider audience. It increases your clientele, which in result expand your business and take it to a higher level. This may even allow you to know more about your audience so that you can understand what they think about your brand and at what point you need an improvement.

All above points make it clear that promotional gifts really worth your investment and therefore, you should invest in it. You just need to pick the right gift and smartly promote yourself in it and it will give you the results beyond your expectations. To select a perfect gift you can contact a trusted and reputed Corporate Gifts manufacturers, who deal with a variety of gift items that satisfy your need and wallet as well. So, what are you waiting for? Go and find a right company to buy the best gift and use it for promotion purpose now.

Like most modern business owners, you're probably sinking the majority of your marketing funds into online advertising. Without a doubt, consumers are definitely spending more of their time surfing the web and they are regularly turning to online platforms when searching for businesses or services and products that they need. Surprisingly, however, commercial signage remains among the most effective and the most cost-effective marketing tools that growing companies can use. Following are several ways in which these tactile, tangible resources can work for you.

Make Sure That Your Marketing Messages Aren't Being Ignored

Consumers are exposed to a massive amount of advertising on a daily basis. No matter where they look, companies are trying to reach out to them. From the minute they get up in the morning until the time that they go to sleep, people are exposed to:

- Banner ads on their cellphones

- Billboards that they pass while driving down the street

- Email marketing messages

- Advertising in text messages

- Store signage

- Print ads in magazines and newspapers

- Logos and other branding images on nearly everything they see

Every ad is structured with the intent of capturing as much attention as possible and leaving an indelible imprint on both the conscious and subconscious mind. The massive amount of modern advertising can be overwhelming to see the least. In some instances, it is nothing short of mentally oppressive. Due to this fact, people have a number of automatic ways of shutting these messages out. This is essential for maintaining some clarity of thought and for engaging in active and purposeful decision-making. They can also consciously choose to tune these messages out, especially when these are sent by specific mediums.

Due to this fact, many readers are unlikely to open a lot of their email marketing messages. Some may have these automatically forwarded to their spam folders. Mass mailings that are sent to residential customers are commonly referred to as junk mail and as such, they are usually deposited directly in the trash. Text messages may or may not be opened and most print ads are often ignored. For many companies, funds that are spent on these types of marketing are basically wasted money. Commercial signage, however, continues to be a highly effective way to capture attention and keep it.

Spend Less And Yet Get More

Not surprisingly, commercial signage often provides the absolute best value in terms of marketing funds spent and benefits received. The costs of quality, retractable banners or attractive windows sign are relatively nominal in comparison to the costs of running a comprehensive pay-per-click campaign. More people are likely to see this signage and more people are likely to act upon it. Best of all, unlike an online marketing campaign that will probably be very limited in its duration, signage can be used again and again and within a very diverse range of applications. Thus, you will spend less and get a lot more, particularly if you opt to invest in signage that is very high in quality, durable and built to last.

There are so many types of flags and they can be purchased to serve different purposes. The best thing of all is that you can actually have your flag customized to suit your needs. Banner flags are some of the most popular and they are used for so many reasons and in so many ways. They too can be customized to meet specific requirements. But what are the top ways that banner flags are used?

In learning institutions and schools

Sporting events or graduation events in schools and learning institutions can have flags flying high. Apart from the usual national flags flying in such settings, custom flags related to the event in the schools are used to guide potential students and dignitaries and to also showcase the history of the school and also its pride. It is quite supportive to have the flags being waved during school team events and they can also be placed in different parts of school grounds. Parents attending the events can also place some of the flags on their cars to show support for the institutions or events being held.

In business to promote services and products

Banner flags make very good promotional tools for all kinds of business. The flags offer an effective way of promoting the services or products being offered by a company as they splash the company logo, name and list of services of products they have to offer. Most businesses today use the banner flags in their different types to improve visibility and promote their brands. The flags can of course be customized to suit the business and its products or services and then strategically placed to attract targeted attention.

In sporting events

Sporting events attract huge numbers of fans and one of the greatest tools used in such to show support to their respective teams are the banner flags. Waving the custom flags shows high support for specific teams. Most teams in the different sports have colors associated with them and some even have team logos that can be printed on the flags and sold out or given out to the fans to increase support on the ground as the sports take place. Outdoor sports are among the events that use the highest numbers of hand flags and other types of flags that are used by sponsors for advertisement on different parts of the grounds.

In corporate events

Corporate events usually have marketing stalls set to attract potential customers to the different product and service providers. Because of the competition that is experienced in such events, businesses use customized flags to stand out from the crowd and attract traffic so they can sell items or make their brands visible. Whether you are a large or small business, banner flags come in handy in corporate events so you can stand out uniquely and achieve your objectives; you just need to create an attractive flag that sells your brand and at the same time attracts attention to your stall.

No matter, you are buying a gift for your loved one, friend, employee, or business partner, it must be chosen with love and care. This is because it reflects your hidden personality and thought to the recipient. You cannot deny the fact that driving a successful business is not a work of a single hand, there are so many people involved in it in different manners and creating a good business relationship with them is the key to your constant success.

Nowadays, business is all about promotion and competition and the world find's the smartest and cost-effective way to deal with it in the form of Corporate Gifts. It is the perfect way to make your business partners or employees realize their importance for your company, so, they can do their work with more dedication. However, gifting can be a stressful task when it comes to buying the perfect item that satisfies their tastes and never hurt their religion in any manner.

Therefore, you have to be very careful while picking the gifting item for them. Now the biggest question is where to buy. Where you need to knock out for finding countless gifting options is something that you need to think about. There are so many places that offer you gifts but choosing among them depends upon your need, whether you need any kind of customization or not. You can make a purchase from:

Direct From The Manufacturer: There are a number of Corporate Gifts manufacturers around you that offer your classy gift items in your specific customization at a wallet-friendly price. Consulting a manufacturer is a great idea because they give you the quality product at a price lesser than the retail shops.

Online Merchants: As if you know everything becomes online, whether it is shopping or anything else. If you are short of time and not able to visit personally to any of the stores to buy gifts for your employees or business partners so online merchants can be a great option for you. However, one thing you need to remember is to make sure the merchant is reliable and have a return policy so you can return if the product is not similar as it's shown.

Gifts Distributor: You can even contact the distributors of corporate gifts who are able to fulfill your bulk demand in a short span. Make sure the distributor is trusted and provide you only the quality gifting item.

So, what are you waiting for? Consult any of the above and purchase the right Corporate Gifts to please your employees or business partners.

Business partners, employees, and clients - your gift list gives you the shiver, doesn't it? How to find a gift item this Diwali, which is even beyond their imagination? To make a right choice make sure you take some time and buy something creative for them instead of picking the item from the counter at the last-minute. If you are not sure what to give to them so here is a list of creative gift ideas, which you can use to give Corporate Diwali Gifts this year. All you need to do is pick any of the ideas mentioned below to put stars in the celebration of the festival.

Lakshmi Ganesh Idol: Ganesha is the God of success and Laksmi is of wealth and prosperity. Lakshmi Ganesh worship is very much famous at the time of Diwali and giving their idol is the perfect way to greet someone. This is something which is actually appreciated by the recipient and therefore you should give it a try.

Decorative Candles: Diwali is the festival of light and joys so how can you miss the decorative candles? It has its own importance in this festival and therefore you can use it to give as a gift to your employees or clients. It shows your intention of lightening up their life and can easily fit into your budget. So this festive season you should give a try to decorative candles as a Corporate Diwali Gift.

Parker Pens: Needless to say, a pen is mightier than the sword. It has the power to change the world and therefore, giving a parker pen to someone who knows its value is a perfect Diwali Gift. You can include a pen in your list of ideas for your employees, clients or business associates.

Laptop Sleeves: Surprise your employee with unique and customized laptop sleeves. Don't you think it's a great idea to make them understand their importance for you? This is something which they can even use in their daily lives and therefore, you should give it a try.

From the above now you have so many options to pick the best as per your budget and need. Pick any of the above-mentioned ideas and surprise your employees, business associates and clients this Diwali. This may not only improve your reputation but also allowed you to maintain a never-ending business relationship with them. Hopefully, these ideas help you to get the best Corporate Diwali Gifts within your budget.


There has been a growing trend in which the products manufactured by multinational companies get endorsed by celebrities through advertisement campaigns. The celebrities come and endorse these products with a good intention that the average person would get health benefits from them. The television channels and radio broadcasters then air them to reach the maximum number of people across India. The products were of good quality, posing no threat to the public at the time of the endorsement. The companies cannot run these advertisements for longer period as these products have to get tested periodically in reputed labs to assure their quality. In the current scenario, the endorsements made decades ago are still being used to attract people. Hence, we cannot hold the celebrities responsible for the endorsements done by them many years ago.

Product Endorsements

Products manufactured by the multinational companies need to get marketed to reach the society. The people need to get educated about their salient features. Every year, the Indian and multinational companies spend crores of rupees on marketing and endorsements. There is a product marketing department for all the companies. Yet, these companies go for the product endorsements by the popular stars from tinsel town to attract the ordinary people. The stars of the Bollywood endorse these products after taking some money from these companies with the belief that the products indeed have the qualities claimed by them. The stars don't have at their disposal an expert opinion to verify these claims.

Are these Celebrities Responsible for Product Debacle?

In good times, Nestle products such as Maggi Noodles used to go off the shelves of Indian retail outlets just like hot cakes. At that time, nobody questioned the product quality. Hence, the Bollywood celebrities came forward to endorse them in good faith. With the change in times, the situation changed. Many of these endorsements have become outdated. Recently, the cine actress Preity Zinta shot back when the issues with Nestle products snowballed into a big controversy in India. She told the media guys that she endorsed the product in question about 12 years back when its quality was good. Hence, she asked the people to absolve her of these charges. Other Indian actors who endorsed the Nestle products have also aired similar views. They are Amitabh Bachchan and Maduri Dixit.

Should there be Time Limit for Endorsements?

People need to bring in a time limit for the product endorsements. This would help the Bollywood celebrities to stay in good stead when the products endorsed by them fail to comply with the required standards many years later. This view gets significance in light of the present controversy involving the Nestle products such as Maggi Noodles, Kurkure, etc. in India. Reportedly, these products have failed the tests prescribed by the government. Hence, the government should bring in legislation to make sure that the older product endorsements become obsolete after a specific period. The companies need to get the certificate from the competent authorities on the product quality before they go for product endorsement and marketing.

Though the celebrities endorse various products manufactured by the companies, they don't have a way to ascertain their quality. Hence, they do out of the good will. So, the companies have to ensure that the products endorsed by the celebrities are indeed of good quality.

Diwali is the time for celebration for everyone and this is the time to exchange gifts with relatives, friends, clients and employees. Most probably, people used to give sweets or a box of chocolate or a gift hamper. Instead of this usual and boring option, why not try something new? We understand that Diwali is about to knock the door and you don't have enough time to explore the whole market to get some new gifting ideas for your employees. Which is why here we create a list of innovative gift ideas, so, scroll down to find a perfect one.

Say It With Pen: One of the best options ever is a branded pen. After all, a pen has more power than a sword. It is a budgeted Diwali gifting idea that is definitely appreciated by your employees and at least you know it is not going to waste anyway.

Decorate It With Candles: Diwali is the festival of lights, rejoice and joyous and therefore, gifting decorative candles is actually something you should try. This is because it looks pretty; shines round the year, useful for the recipient and most importantly can easily fit into your budget.

Customize It With Coffee Mugs: Don't you want to gift something that speaks for you? If yes, so, try some unique and beautiful coffee mugs and customize it with your company message to the employees. They definitely love the way you appreciate their efforts and motive them.

Protect It With Laptop Sleeves: No matter, nowadays, everyone has a laptop and therefore, giving something related to their regular use is the best option ever. So, what about customized laptop sleeves? Don't worry, you are not going out of the track and this is something innovative and beyond their expectations. It adds a personal touch to your Diwali Gifts.

Gifting makes the relationship between you and your employee more trustable and personal and therefore, you should never miss this chance. Choose any of the gift ideas from the above list and pleased your employees this Diwali. Apart from this, there are plenty of other options out in the market all that you need is to come out of your comfort zone and buy it now instead of picking the last counter item at the end. It is a perfect occasion to greet your employees and tell them their importance for your business so you should grab this opportunity. This is because, over the time, this investment will definitely give you the high returns.

Plastic Jet Printing is one of the most popular 3D printing technologies available. This is a solid-based prototyping process that involves extrusion plastic material layer by layer until the model is built and complete. A PJP system is made up of a build platform, control system and extrusion nozzle. The technology creates 3d prototypes by heating and extruding plastic material filament. The extrusion nozzle will move over build a platform in Y and X directions, drawing a cross section of the object onto the platform. After cooling and hardening, the thin plastic later binds instantly layering beneath. The base then lowers allowing the addition of next plastic layers.

Because this technology uses engineering grade thermoplastics, it is the most widely used and also affordable printing technology. Parts built from the process are durable and stronger and most are functional in testing applications. Using the technology, you can create your parts directly into polycarbonate, nylon, ABS and other materials. The thermoplastics used in PJP technology are tried and tested and are best for applications that call for toughness, environmental stability, and tolerance.

How it works

Printers running on PJP technology will basically build parts layer for layer from the bottom up through the heating and extruding of thermoplastic filament. But how simple is this process really?

Pre-processing - This is the first stage in the 3d printing technology. In the pre-processing stage the build preparation software positions and slices the CAD file and then calculates path through which to extrude thermoplastic and any other supporting material necessary for the creation.

Production - Once the preparation is over, the printer heats the material into a semi-liquid state before then depositing it in beads that are ultra-fine along the calculated extrusion path. For areas where buffering or support is needed hen printer will deposit a material that is removable as scaffolding.

Post-processing - It is the final stage in the PJP technology where the support material is broken away so you are left only with a ready to use part or object. The supportive material can easily be eliminated by dissolving in water or detergent.

The benefits

There are a number of reasons why PJP is a popular 3d printing technology even among professionals. Some of the benefits you stand to enjoy when you choose this technology include the following.

· The technology is simple to use, clean and very friendly even for the office setting

· The production grade thermoplastics supported by the technology are environmentally and mechanically stable

· PJP makes practical complex geometries and cavities that would otherwise prove problematic

· The technology is cost effective and fast making it great for fit and function testing, fixtures and jigs, small production runs and proving designs

· It offers rapid delivery of functional and dimensionally accurate prototypes and the parts are resistant to high temperatures, chemical degradation and mechanical stresses

· The process allows part making directly from 3D CAD to the thermoplastics without the need for tooling making it a cost effective, fast and reliable technology in all kinds of settings

Contrary to what you have been thinking, you don't need to be a creative genius for you to design a signboard that effectively passes the message or feeling. All you need to do is to observe a number of tips and you will effectively pass your message. To help you out here are the tips that you should consider:

Get the people's attention

The main reason you are designing the signboard is because you want to pass a message and there is no way that you will pass the message if you don't get the attention of the people that you are targeting. You should avoid using a regular design that nobody will remember. You should consider the size of sign board and its location. As rule of thumb, the board should be of the right size for everyone to remember it. It also should be strategically located to get the people's attention.

Pay attention to the lifetime of the board

Different boards are used for a given time. The duration should inform you on the right material that you should use in designing it. If you are going to use it for only a short period of time you should use aluminum or any other material that has the ability to last for a long time but if you are using it for only a short time you should use a paper or any other light material.

Less is always more

We are living in a world with plenty of information and your message will be lost if you don't get the people's attention at the right time. You should be cautious of the text and images that you use. As rule of thumb, you should use only the essential information that you want the people to know about. Including plenty of information gives the sign board a crowded look thus difficult to read. In addition to being cautious of the amount of text that you use you should also leave a lot of space around the edges of the design elements.

Play around with color

According to research studies, the color that you use has a great impact on the success of the message that you want to convey. For a more finished look, you should go for a single color scheme such as using yellow text on a black background. Experts report that bright colors tend to draw the people's attention to the signboard but you should be cautious of how you use them. When you are looking to emphasize the main message, you should use a color photograph.

Make use of contrasting typefaces

When you create contrast you easily get the people's attention thus easily pass the message. You should combine two contrasting typefaces such as italic and roman or bold and thin lines.


You have to create a high-quality sign board for you to pass your message. If you don't have the design skills you can always hire a professional to help you out with the design.

The corporate gifts are one of the best ways to appreciate your employees and raise their morale. They are the most valuable asset of any business or firm who do more than just verbally praise employees for their outstanding performance and efforts. The employers should make their employees feel how valuable they are for their perpetual succession of the business. Corporate gifts are necessary to value their contribution and cherish their efforts time to time. This is important because the culture of gifting helps to establish the healthy relationships between the owner and the subordinate.

There Are Many Reasons To Buy Corporate Gifts For Your Employees:-

Maintain A Healthy Relationship - The idea of gifting is centuries old, but some people consider it as a waste of money. However, it is necessary to establish healthy relations because every employee likes to get appreciated through the upper level of management. Corporate gifts are the best way to make your subordinates feel special.

Create Friendly Environment - The healthy relations are the sign of harmony between the employees and the employers. The mutual understanding plays an important role in creating a friendly environment. Harmony among the relationships creates a lasting impression of both senior and junior on each other.

Increase Morale Of The Subordinates - Understanding the role of the employees for the perpetual succession of the business helps you to recognize the strength of your business and persons. Thereafter, you can go in the way of gifting which beautifies the relations and increases the morale of the subordinate while motivating them to do their work with more efforts.

Reduce The Chances Of Conflicts - The better understanding, friendly environment; efficient employee management directly helps to lessen the chances of conflicts. When relations are healthy, the understanding starts developing which actually helps the management to co-ordinate with each other on various topics.

Bridge The Cultural Differences - India is a diverse country and even the world at large has the diverse culture. There are many people in an organization who belong to the different cultures and cultural difference is the main reason for conflicts between two distinct levels of management. Understanding the variation and dealing with it maturely can help both the employer and the employees to tackle the relationship better.

Corporate gifts are the way to express your feelings through some objects. They are necessary for employees as well as employers. Choosing an attitude of gifting will make the relations healthy, less stressful and build harmony.